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Price Is GSK’s Weapon Ahead Of Tanzeum Launch

This article was originally published in The Pink Sheet Daily

Executive Summary

GlaxoSmithKline has priced its once-weekly GLP-1 agonist Tanzeum 64% below the high dose of Novo Nordisk’s market-leading, once-daily Victoza – a sign of the uphill commercial battle it faces against an entrenched rival.

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