Brand Drug Marketing Could Get Big Boost From Electronic Health Records
Pharmaceutical companies are looking to electronic health records as a key channel to promote brand products and their related services, a panel of pharma execs at the PharmEHR Summit said.
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At the Council for Affordable Health Coverage’s event to launch its Prescription for Healthy America campaign, PhRMA President and CEO John Castellani says opening up the ability of drug manufacturers to communicate about their products could help improve medication adherence.
GlaxoSmithKline exec Deidre Connelly and other panelists at the PDR Network’s PharmEHR Summit describe how sales reps can complement the information now available to physicians electronically at the point of prescribing.
FDA’s vision for electronic health records is being incorporated into a new application launched by PDR Network.