P&G Stretches ZzzQuil Sleep Brand Into Supplement Space With PureZzzs
Executive Summary
P&G will launch Vicks ZzzQuil PureZzzs in late February as a drug-free, melatonin-based sleep aid, CFO Jon Moeller says. P&G hopes to reach $4.5bn in e-commerce sales in 2018, up from $3bn in 2017.
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Liquid and caplet DayQuil and NyQuil Severe with VapoCool, also offered in cold/flu formulations, are on retailer shelves ready for the cold season. P&G also increases amount of menthol in its Vicks Severe Medicated Drops sore throat lozenges to mark 125th anniversary Vicks line introduction.
VapoCool Adds Menthol To P&G's DayQuil, NyQuil Cough/Cold Remedies
Liquid and caplet DayQuil and NyQuil Severe with VapoCool, also offered in cold/flu formulations, are on retailer shelves ready for the cold season. P&G also increases amount of menthol in its Vicks Severe Medicated Drops sore throat lozenges to mark 125th anniversary Vicks line introduction.
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