U.K Review Slams Cocowhite Whitening Claim, Spotlights 'Oil Pulling'
This article was originally published in The Tan Sheet
Executive Summary
The U.K. advertising watchdog says a consumer perception study Cocowhite submitted is insufficient to support teeth-whitening claims for its formulated coconut oil, used in "oil pulling," a controversial practice that proponents say can reduce plaque buildup, among other benefits.