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Colgate-Palmolive Co.

http://www.colgate.com

Latest From Colgate-Palmolive Co.

Stronger Brand Sales Among Shifts In US Consumer Health Market Trends During Pandemic – IRI

US consumer health sales jumped 6.7% in 2020 in stores, a reversal of recent years as consumers move away from private label, “on-the-go” and natural oral care during the pandemic, IRI data show.

Market Intelligence Retail

Colgate Launches Target Gum Health, ‘Oral Beauty’

Colgate Renewal toothpaste reverses early gum damage and is available in whiten, fortify enamel and sensitivity varieties. CO. by Colgate seven-product line incorporates lessons from skin care to offer “oral beauty."

OTC Drugs Commercial

US Consumer Health 2020 News: ’60 Minutes’ Probiotic Dip Tops Switches, Monograph, Pandemic

Supplement industry’s bullseye on “60 Minutes” after its June segment critical of probiotic health benefits generated the most reads for a US consumer health and overall for HBW Insight articles in 2020. Articles about COVID-19 enforcement actions weren’t as widely read as coverage of FDA’s reorganization in its OTC drug offices and its approvals of additional ingredients to be available OTC.

Outlook 2020 OTC Drugs

Colgate Investment In E-Commerce Staff, Online Brands Pays Off: Sales Up 50%

Strategies including enhanced capabilities, more external talent and online-only launches boosted e-commerce business with 50% sales growth in the fourth quarter. Net sales are anticipated to grow 4% to 7% in 2021.

Coronavirus COVID-19 E-Commerce
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