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Colgate Targets High-End Oral Care Segments For U.S. Growth

This article was originally published in The Tan Sheet

Executive Summary

Colgate-Palmolive looks to gain U.S. oral care market share with high-end mouthwash and toothbrush innovations. The firm expects to build awareness quickly for Colgate Total Pro-Shield mouthwash, while preparing to launch a toothbrush that makes brushing “exciting,” says North America chief Noel Wallace.


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