Reckitt’s Schiff Buy Reflects Nutritional Industry “On Fire”
This article was originally published in The Tan Sheet
Executive Summary
Reckitt Benckiser went high with its $1.4 billion bid for Schiff Nutrition, though the acquisition’s impressive multiples are not entirely out of line with earlier deals in the nutrition space. Analyst Damian Witkowski notes that Airborne, MegaRed and other Schiff brands already are primed for organic growth.
You may also be interested in...
Cognitive Conditions Fueling Demand For Dietary Ingredient Breakthroughs
Rising rates of Alzheimer’s disease and other cognitive conditions fuel demand for brain health supplements among consumers, with more than a third of US consumers saying they would be “very likely” to take them for memory, according to research firm Natural Marketing Institute.
Victoria's Family Takes Pre-emptive Shot At Airborne Trade Dress Litigation
Pine Brothers, founded by the creator of the Airborne immune supplement brand now owned by Reckitt, files a complaint in California federal court asking for an order to find packaging for its Victoria’s Family Formula does not infringe trade dress of Airborne, as Reckitt alleges in a cease and desist letter.
Schiff Supplements, MJN Formulas, Other Reckitt Benckiser Consumer Brands Get Their Own Home
UK manufacturer in January begins operating with a separate health care division, representing 60% of sales with products including Schiff supplements and Mead Johnson infant and adult formulas, and a home care/hygiene division led by Lysol disinfectants. The plan piques analysts' expectations that operating the divisions separately will lead to divesting one.