The firm says sales of L’il Critters children’s and Vitafusion adults’ gummy vitamin lines increased more than 7% in its fiscal 2015 third quarter from the year-ago period as production and distribution began recovering from disruptions that restrained sales in the previous quarter.

The firm says sales of L’il Critters children’s and Vitafusion adults’ gummy vitamin lines increased more than 7% in its fiscal 2015 third quarter from the year-ago period as production and distribution began recovering from disruptions that restrained sales in the previous quarter.

Firm benefited from sub-megabrand contributions in its third quarter, including strong performances from Nair depilatories and "little monster" Batiste, which has gone from No. 7 to No. 2 in the US dry shampoo market since Church & Dwight acquired the brand in 2011. The company aims to expand its gummy vitamins business to gummy OTC drug offerings following recent hiccups that weighed on sales.

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