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Prestige Downplays Hostile Genomma Bid, Leaving Merger In Doubt

This article was originally published in The Tan Sheet

Executive Summary

Prestige Brands encourages shareholders not to act on Genomma Lab’s “highly conditional” unsolicited $834 million takeover bid. A merger would give Genomma access to the U.S. market and the Mexico City-based bidder said it would boost Prestige’s marketing and international presence. Analysts give the deal a 50/50 shot of happening.

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