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Consumer Drugs

Set Alert for Consumer Drugs

Nonprofit Pharma Targets Making Naloxone Available OTC, Trimming Price

Nonprofit Harm Reduction Therapeutics targets an OTC switch of naloxone, an opioid antagonist used to reverse an opioid overdose. It aims to make the product available at low cost in 110,000 retail locations nationwide.

Consumer Prescription To Otc Switch Drug Approval Standards
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Latest From Consumer

Power Toothbrushes Engage Kids, Collect Data With Digital Apps

Colgate Smart Electronic Toothbrush E1 is available exclusively on Apple.com and in select Apple stores for $99.95. The product is similar to a device sold in Europe by French firm Kolibree, which also introduced a children’s smart toothbrush featuring augmented reality to encourage brushing.

Consumer Innovation

OTC Monograph Reform Momentum Carries Potential Exclusivity Snag

Support was unanimous during House Health Subcommittee markup for draft legislation on streamlining FDA's monograph system by eliminating public rulemakings from the process and allowing the agency to make decisions with administrative orders. Two-year exclusivity for some products didn't go over so well.

United States Consumer

Pediatric Provision Moves OTC Monograph Reform To Subcommittee Vote

An updated draft includes a provision requiring FDA to report annually to the Energy and Commerce Committee and to the Senate HELP Committee on the agency's evaluation of the cough and cold monograph to determine whether to impose more stringent limits on formulations allowed for use by children under age 6.

United States Consumer

Athlete's Foot Firm Kicks Back On NAD Finding That Brand Is A Fungal Claim

Kramer Laboratories' claims for Fungi-Nail athlete's foot product referred to FDA and FTC after it refuses to comply with NAD's recommendation to modify the name. The firm, which agreed to modify packaging and commercial claims, was warned by FDA about the brand in 2005.

Consumer Advertising, Marketing & Sales

Dentek Promotes Flossing With Rap Parody By YouTube Performers

Prestige Brands' Dentek oral care brand hires a family who are YouTube performers to promote its floss picks in a 30-second rap parody promoting a 30-day family floss challenge, which will invite consumers to post photos on Facebook, Instagram and Twitter.

United States Consumer

Baby, Hair Care Pose As Models For J&J Consumer Health Business

J&J's Vogue hair care brand has the “agile, fast, flexible mindset” the firm looks to emulate across its other consumer brands, says CEO Alex Gorsky says at the J.P. Morgan Healthcare Conference. However, that strategy will be a challenge for sun care, where the firm does not want to sacrifice valuable science.

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