On the wings of innovation and a new host of influencers, Coty says CoverGirl ranked number three in the US in earned media value among its peer set in the third quarter ended 31 March, versus sixth in the same period last year. CEO Sue Nabi had more to say about the firm’s social media “step-changing” in her remarks on Q3 results.

Cataloging materials by category across US states or even internationally, chasing down information from supply partners, and other aspects of extended producer responsibility (EPR) program compliance can be a lot easier in collaboration with a software solutions vendor or other third party, says Michael Washburn, principal at Washburn Consulting.

London-based Unilever is resetting targets including virgin plastic reductions and increases in packaging that is recyclable, reusable or compostable. Based on a report last year from the Ellen MacArthur Foundation on industry progress against goals to reduce plastic waste, Unilever will not be alone in having to recalibrate.

Beauty and personal-care companies should draft an artificial intelligence use policy as soon as possible, regardless of their AI plans, given its ubiquity and the potential for employees to use it on their own, says Melanie Howard, partner at Loeb & Loeb LLP.

With NIVEA driving growth in its Consumer division, German firm Beiersdorf AG has signed a multi-year deal with Rubedo Life Sciences to develop anti-aging solutions and new products for the global market. More beauty business news, including L’Oreal, Inter Parfums, Galderma, and LVMH/Sephora sales updates.

Walmart Inc. sent a brief to all its beauty and personal-care vendors detailing expectations for brands and other partners under the Modernization of Cosmetics Regulation Act, noting violations of the law breach its supplier agreements.