GSK supports smoking cessation campaign
This article was originally published in The Tan Sheet
Executive Summary
GlaxoSmithKline partners with the American Legacy Foundation to provide 125,000 free Nicorette gum starter packs to participants in the EX smoking cessation program. "Study after study shows that when smokers have access to a broad range of tools to help them quit, they are more successful in the long term," said Karen Scollick, VP of behavioral science for GSK Consumer Healthcare, in a Jan. 20 release. The EX campaign, backed by the National Alliance for Tobacco Cessation, offers personalized quit-plans and other resources at 1www.BecomeAnEX.org. GSK actively encourages greater use of nicotine replacement therapies, including asking FDA to update NRT indications to allow for longer duration of use (2"The Tan Sheet" Dec. 7, 2009)