P&G tacks on “male-only” skin-care brand
This article was originally published in The Tan Sheet
Executive Summary
Procter & Gamble gets serious about assembling "the world's premier male grooming company" and adds on male-only skin-care brand Zirh less than two weeks after announcing the acquisition of The Art of Shaving. "Zirh is an excellent fit into P&G's already incredibly strong male grooming portfolio," Chip Bergh, group president, P&G male grooming, said June 16. "Although [Zirh] is a relatively small, North American-centric business, its super premium positioning and product lineup is a perfect complement to our portfolio," he added. Other P&G male grooming brands include Old Spice and Gillette. P&G's 2005 acquisition of Gillette helped the firm segue into the men's market (1"The Tan Sheet" Oct. 10, 2005)