Rudy scores energy drink deal
This article was originally published in The Tan Sheet
Executive Summary
Marshall Holdings International acquires Rudy Nutrition, which distributes Rudy vitamin water through its subsidiary Rudy Beverage, the natural products distributor says Nov. 17. Rudy was created by former Notre Dame football player Daniel "Rudy" Ruettiger and contains electrolytes, sea salts, natural vitamins and minerals, MHI says. Las Vegas-based MHI says Rudy is a good fit alongside Socko diet energy drinks it acquired this year (1"The Tan Sheet" Aug. 11, 2008, In Brief)