PepsiCo and Whole Foods
This article was originally published in The Tan Sheet
Executive Summary
PepsiCo has a new "high energy protein drink" called Fuelosophy. The milk-based product contains vitamins A, B, C, D and E and is being sold in test markets including some Whole Foods stores. The drink comes in four flavors: pomegranate berry, vanilla caramel, pineapple mango and citrus blend. It does not bear the PepsiCo logo or name...