FTC Coral Calcium settlement
This article was originally published in The Tan Sheet
Executive Summary
Supplement marketer Kevin Trudeau "cannot make disease or health benefits claims for any type of product, service, or program in any advertising...regardless of the format and duration," according to a settlement that also involves a $2 mil. monetary judgement, the Federal Trade Commission announces Sept. 7. Trudeau and partner Robert Barefoot were charged in June 2003 with making claims that the supplement Coral Calcium Supreme could cure cancer, heart disease and high blood pressure. Trudeau recently was found in contempt of court for violating a 2003 preliminary injunction that barred him from making the ad claims (1"The Tan Sheet" July 12, 2004, In Brief)...