Church & Dwight Hopes Enamel Care Will Revive Arm & Hammer Brand
This article was originally published in The Tan Sheet
Executive Summary
Church & Dwight aims to reinvigorate its Arm & Hammer oral care franchise with the early 2004 launch of a premium-priced dentifrice containing a patented liquid calcium ingredient, Personal Care President Brad Casper said during a year-end earnings call Feb. 9