NACDS Marketplace In Brief
This article was originally published in The Tan Sheet
Executive Summary
Pharmaton: Updated Dulcolax labeling graphics, including new logo, shaded yellow and green color scheme, unveiled at NACDS Marketplace in San Diego June 16-18. Tag line "Thorough yet gentle relief" has been changed to "Gentle yet effective," and appended with the phrase "Trusted for guaranteed relief." Boehringer Ingelheim division also plans to extend Dulcolax line with stool softener and new 28-count box of suppositories. Revamped brand will ship mid-November to arrive on shelves during first weeks of 2003, firm says. Pharmaton brought product back in-house in January, closed 60 points of distribution, after co-marketing with Novartis for roughly 10 years...