Nicotrol TD launch
This article was originally published in The Tan Sheet
Executive Summary
Pharmacia's OTC nicotine transdermal three-step dosing system will launch this fall. Prior one-step Nicotrol patch may or may not be discontinued, firm says. Ad agency BBDO (New York), currently assigned to Rogaine, will handle ad campaign. Pharmacia says ads will focus on Nicotrol's 16-hour use period, which some consumers may prefer over 24-hour period for GlaxoSmithKline's NicoDerm CQ. Company says it has no plans for OTC switch of Nicotrol inhaler, nasal spray. Pharmacia received FDA approval of its NDA for Nicotrol TD March 21 (1"The Tan Sheet" March 25, 2002, p. 3)...