Solgar
This article was originally published in The Tan Sheet
Executive Summary
Company introduces 23rd product in FemFocus line with Daily Gold Pack for Women, a seven-pill, individually packaged regimen rolled out at NNFA trade show. Available in box of 30 daily packets, new offering comes with suggested retail price of $49.90 and includes Solgar's VM-75 Daily Multiple, Black Cohosh Root Extract, Omega-3 "700" and Vitamin E 200 IU. Entire FemFocus line also will begin implementing packaging changes, with structure/function claims soon to begin appearing in a band on the PDP, Solgar noted. Firm stated all new items targeting women will be part of FemFocus line