Oral fashion
This article was originally published in The Tan Sheet
Executive Summary
Crest WhiteStrips will be promoted by "fashion experts" Joan and Melissa Rivers, P&G announces Sept. 20. The PR campaign for the at-home teeth whitening kit launched the same day in New York. The products currently are available through a Web site, a toll-free number and in dentists' offices, and will be sold in retail stores next year, P&G says (1"The Tan Sheet" Sept. 18, p. 9)