Crest Extra Whitening ADA Approval Featured In New Ads, Packaging
This article was originally published in The Tan Sheet
Executive Summary
New Crest Extra Whitening print and TV spots set to drop the week of Oct. 18 emphasize the product's status as the first and only OTC whitening toothpaste to meet ADA standards for whitening effectiveness, safety and cavity prevention. The advertising is being handled by New York City-based DMB&B.