Skin-So-Soft IR3535 Insect Repellent Duration Claims "Deceptive" - Suit
This article was originally published in The Tan Sheet
Executive Summary
Advertising claims for Avon's Skin-So-Soft Bug Guard Plus insect repellant are "materially false and deceptive," Off! Skintastic marketer S.C. Johnson alleges in an Aug. 6 counterclaim to the direct marketer's earlier lawsuit charging similar false advertising statements.