BIO Medicare Campaign
Executive Summary
The Biotechnology Industry Organization targets President Clinton with its second series of Medicare reform-focused radio ads to be aired on a Martha's Vineyard, Mass. radio station during Clinton's vacation on the island. The ads, which first ran in Washington, D.C. during the two weeks before the congressional recess, focus on the lack of stop-loss coverage for potentially expensive biotech products in the Administration's Medicare drug benefit proposal (1"The Pink Sheet" Aug. 2, p. 13). The Martha's Vineyard ads are scheduled to run through Aug. 30