L’Oreal Win In UK Ad Forum May Be Best Promotion For Maybelline Mascara
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Executive Summary
The UK’s Advertising Standards Authority accepts that L’Oreal’s Maybelline Total Temptation Mascara really does award the lashes seen in advertising without pre- or post-production enhancements. A complainant challenged a commercial for the product, convinced that the mascara’s effects were deceptively exaggerated.