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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Sunsilk Superbowl ad: "Life Can't Wait" global hair care ad campaign featuring Madonna, Shakira and images of Marilyn Monroe will air during Superbowl XLII on Feb. 3, the Unilever brand announces Jan. 17. The stars featured in the campaign reveal significant moments in their lives "which inspired them to discover themselves, their identities and their always-evolving styles," Unilever says, noting the campaign is based on the idea that "hair has a crucial role in a girl's power of transformation and self-expression." Following the ad's premiere at the Super Bowl, ads will debut in 15 countries on three continents. A companion Web site, 1www.lifecantwait.com, will allow women to share their own inspirational stories beginning Feb. 1...
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