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P&G acquisition

This article was originally published in The Rose Sheet

Executive Summary

Fine fragrances division acquires fragrance and fashion trademarks for the Jean Patou brand, Geneva, Switzerland-based P&G Prestige Beaute division announces Sept. 13. Jean Patou markets approximately 10 fragrances including its best-known, Joy, the firm's most costly fragrance, and the recently launched Hip (1"The Rose Sheet" Aug. 13, p. 5). In addition, P&G will acquire fragrance license for La Chemise Lacoste, also under Patou, to market fragrance and beauty products. Line currently includes classic Lacoste and more recent Booster and Women fragrances. Acquired brands will build on P&G's fine fragrance portfolio which includes Hugo Boss, Giorgio Beverly Hills, Herve Leger, Helmut Lang, Laura Biagiometti and SK II cosmetics
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