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CVS Expanding "Extra Card" Dollars-Off Promo Beyond Test Market

This article was originally published in The Rose Sheet

Executive Summary

CVS will expand its "Extra Card" bonus plan test market in a "controlled but aggressive way" into other areas by the third quarter, CVS Chairman Thomas Ryan said during a recent conference call with securities analysts. The discount promotional program, which offers dollars-off on CVS purchases, is being tested now in Albany, N.Y., Baltimore, Md. and Greensboro, N.C. stores.
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