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Marketing in Brief: The Body Shop face masks

This article was originally published in The Rose Sheet

Executive Summary

The Body Shop face masks: Warming Mineral mask is formulated with the "thermal complex" zeolite, which "provides a warming action that soothes the skin," The Body Shop said. The mask also contains kaolin to absorb oil and draw out impurities, "the antioxidants vitamins A, C and E," and the "mild astringent" zinc oxide, the company stated. Intense Moisture mask contains the "natural hydrator" sodium hyaluronate, as well as a moisturizing "ivy and myrrh complex" and allantoin to soothe "stressed" skin, The Body Shop said. Both masks are designed for all skin types. Available now, a 5.1 oz. stand-up tube of Warming Mineral mask and a 3.38 oz. stand-up tube of Intense Moisture mask costs $12...
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