Marketing in Brief: Estee Lauder
This article was originally published in The Rose Sheet
Executive Summary
Estee Lauder: Clinique City Base SPF 15 cream-to-powder foundation with "specially designed" light diffusers "minimizes the appearance of fine lines and skin's imperfections" and "stays put for hours," the company said. In addition, City Base is formulated with chemical-free sunscreen, antioxidants and "soothing moisture binders" to protect skin from the environment and dryness, Lauder division Clinique said. Available in August, a .5 oz. compact will be priced at $20...