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Alka-Seltzer Antacid Will 'Plop, Plop Fizz, Fizz' Without Aspirin

Executive Summary

In advance of a US FDA advisory panel meeting on the safety of OTC monograph antacid/aspirin products, Bayer is removing aspirin from its pioneering Alka-Seltzer effervescent indigestion products. Bayer's Andre Schmidt talks about the safety advantages and consumer trends that helped spur the change.

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