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Consumer Market Intelligence United States

Hispanic Consumers' Route To OTC Drugs Stops At Pharmacy Counter

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Executive Summary

OTC drug companies seeking to capture Hispanic consumers' attention at retail should engage with pharmacists, who are more influential to Spanish-speaking customers than other, finds a Nielsen and Univision survey.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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