Pink Sheet is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction

Hispanic Consumers' Route To OTC Drugs Stops At Pharmacy Counter

Executive Summary

OTC drug companies seeking to capture Hispanic consumers' attention at retail should engage with pharmacists, who are more influential to Spanish-speaking customers than other, finds a Nielsen and Univision survey.

You may also be interested in...



Hispanic Consumers Make Large Target For OTC Brand Engagement – Survey

Half of US Hispanic consumers are seeking information on OTC products, say experts on Hispanic marketing during a CHPA webinar on the Hispanic path to purchase. Thirty-six percent of Hispanics glean data on OTCs from TV ads, compared to 19% of non-Hispanics.

Climb In Consumer Self-Care, Slide In Rx Margin Boost Front-Of-Store Pharmacy Sales

OTC drug and supplement marketers could benefit from stronger outreach to independent pharmacists, via product education and patient sales collateral, pharmacists say in a Healthcare Distribution Management Association survey.

NYSCC Suppliers Day Features Biotech, Sun Care, Antimicrobials Among Ingredient Innovations

DSM’s Quali Vitamin B12 and Biosyntia’s sustainably sourced biotin were among biotech-based ingredients at the New York Society of Cosmetic Chemists’ Suppliers Day in New York. Other showcased products included antimicrobials, microbiome ingredients, and zinc oxide filters for sun protection.

Topics

UsernamePublicRestriction

Register

PS119517

Ask The Analyst

Ask the Analyst is free for subscribers.  Submit your question and one of our analysts will be in touch.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel