Hyland’s Score Points Asking To Dismiss Class Action, But Loses Ruling
Hyland’s fails to convince a federal court to dismiss nationwide class claims alleging false advertising of its baby products, but the judge says the two women alleging the firm made false claims about its homeopathic formulas have a “high hurdle” to demonstrate a nationwide class action.
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Hyland’s says a class action complaint alleging deceptive business practices and false advertising for its baby products is not suitable to represent a class of consumers outside New York. But the plaintiffs argue that the issue over class suitability should be considered during the certification stage.
OTC homeopathic brands rely largely on word-of-mouth advertising from consumers’ friends and family members about their products’ safety and efficacy, stakeholders say at an FTC workshop. Consumers trust homeopathic OTCs even if they don’t understand products’ formulations, they say.
Colgate agrees to purchase Hello Products direct-to-consumer oral care brand, complementing its Colgate brand and its Tom’s of Maine natural-positioned line. The firm will pay with a combination of cash and debt in the deal expected to close no later than the end of February.