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Proposed changes to ABPI code of practice could hurt smaller firms, warns EMIG - update

This article was originally published in SRA

Executive Summary

Proposed changes to the Association of the British Pharmaceutical Industry code of practice, now out for consultation, could help improve transparency in the pharmaceutical industry1. But plans to limit branded giveaways to healthcare professionals could disproportionately hurt smaller firms, making the code "unfit for purpose", warns the Ethical Medicines Industry Group, EMIG2.

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