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Homeopathic Advertising Offers Slim Target For FTC Scrutiny – Industry

This article was originally published in The Tan Sheet

Executive Summary

OTC homeopathic brands rely largely on word-of-mouth advertising from consumers’ friends and family members about their products’ safety and efficacy, stakeholders say at an FTC workshop. Consumers trust homeopathic OTCs even if they don’t understand products’ formulations, they say.

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