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Oral Care Brands’ Social Media Fame Is Fuzzy Picture Of Sales Growth

This article was originally published in The Tan Sheet

Executive Summary

Hello Products is the most popular oral care brand on Instagram and Tom’s of Maine is analyzing how to improve its presence on the burgeoning social media site, but a branding consultant questions whether consumer product firms generate returns on their investment in social media.

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Tenth Avenue Leads Investors Introducing Hello Line To Oral Care Market

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