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Consumer BioPharmaceutical United States

Umbrella Branding Is ‘Particular Concern’ As FDA Requests Research Proposals

This article was originally published in The Tan Sheet

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Executive Summary

FDA seeks research proposals to evaluate consumers’ understanding of OTC drugs bearing umbrella brand names. The agency says the data also will benefit regulatory action and future guidance development as well as provide knowledge to scientists studying risk communication of drugs.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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