Craigie’s Coda At Church & Dwight: Vitamin Production Capacity Boost
This article was originally published in The Tan Sheet
Production on additional lines starts and the boost in supplies of L'il Critters children’s and Vitafusion adult vitamins comes not a moment too soon. “We have been living hand to mouth for a number og months as demand has exceeded our capacity,” says CEO James Craigie, who is retiring.
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Church & Dwight reports strong consumption of its Vitafusion and L’il Critters vitamins drove personal care product division sales up 24.5% and prompted it to use contract manufacturing to meet demand. The firm also adjusted its net sales outlook for the year to 11% and its EPS to $2.79-$2.81.
The health, personal and household care product firm in 2018 is adding "Naughty" and "Nice" choices to its Batiste dry shampoo line and probiotic versions of its Vitafusion adult and L'il Critter children's gummy vitamins. Both lines are among C&D's sales drivers, the 11 "power" brands that it projects nearly doubling in number through acquisitions.
Raw material supplies slowed during January-March period by catastrophic freeze in Texas and shortage of shipping containers partly due to Suez Canal blockage. "We're absorbing $90 million of incremental costs for the full year,” says CFO Ronald Dierker.