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U.K. Allows Ads On Switching To E-Cigarettes, But Nixes ‘Sultry’ Appeal

This article was originally published in The Tan Sheet

Executive Summary

The U.K. Advertising Standards Authority orders Vape Nation to discontinue a TV ad for KiK e-cigarettes that appears to promote the products to consumers who no longer use tobacco, and advises Must Have that its VIP Electronic Cigarettes ad created a strong association with combustible tobacco and should be pulled.

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