Reckitt Extends Mucinex, Airborne Lines In Global Consumer Expansion
This article was originally published in The Tan Sheet
Executive Summary
The U.K. firm extends Mucinex outside the decongestant category to treating allergies, where the brand faces strong branded and private label competition. An Airborne supplement line extension and wider distribution of MegaRed omega-3 products also factor in the firm’s 2014 consumer health care plans.