Unilever Expects Dry Spray Antiperspirant U.S. Launch To Shake Up Static Category
This article was originally published in The Tan Sheet
Executive Summary
Joining the firm’s Degree, Dove and AXE deodorant/antiperspirant lines in the states, Unilever’s Dry Spray Antiperspirant contains no water or alcohol and “goes on instantly dry” as a “transformative” innovation in a category “that hasn’t seen a major innovation in nearly two decades,” the firm says.