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Colgate Pushes Acid-Neutralizing Toothpaste As Emerging Market Driver

This article was originally published in The Tan Sheet

Executive Summary

The firm looks for the launch of the “breakthrough” Colgate Superior Anti-Cavity with Neutrasucar to strengthen its foothold in Brazil, where it commands 71% of the toothpaste market. Colgate says the product is ideal for emerging markets, where tooth decay is a major public health problem.

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