Pink Sheet is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Top OTC Brand Marketing Keeps Messaging Simple

This article was originally published in The Tan Sheet

Executive Summary

Marketing for top-selling U.S. OTC brands shows the value of new product launches and expanding the user base by tailoring marketing to niche consumer groups in addition to simple, specific messaging, says SymphonyIRI exec Bob Sanders.

You may also be interested in...



New Products In Brief

NBTY lines up nutritional Optimal Solutions for women’s health; Pharmavite touts Voots for tots; Langers boosts juices with DSM tomato extract; Solgar offers digestive support; more New Products In Brief.

Allegra Brand Revision Will Sell Romance, Emotion

The OTC Allegra package branding when launched in March 2011 was limited by FDA until after the product lost market exclusivity, consultant Terri Goldstein says. Loss of market exclusivity opened the door to make Allegra branding “how we wished the package could have looked,” she says.

Pharmacists’ Top Recommended OTCs

Results of the APA’s 2011 survey compared with the results of the 2010 survey.

Topics

Related Companies

UsernamePublicRestriction

Register

PS122308

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel