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Coppertone’s 2013 Lineup Targets Parents, Tattooed Consumers

This article was originally published in The Tan Sheet

Executive Summary

The Merck business is launching Coppertone Kids Wacky Foam, a foaming lotion sunscreen designed for an “easy and engaging” application, and Tattoo Guard in lotion and stick moisturizing formulas to help shield skin from rays that can blur or fade tattoos. Also new are travel-size versions of some of its popular items.

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