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Drug Firm Pitches “World’s Strongest Antioxidant” To Beauty Brands

This article was originally published in The Tan Sheet

Executive Summary

Firms including Estee Lauder, L'Oreal and AmorePacific show interest in Antipodean’s MitoQ “next generation CoQ10,” according to the development-phase pharmaceutical firm. Antipodean envisions MitoQ as a challenger to idebenone, found at 1% strength in Allergan’s Prevage MD anti-aging treatment.

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