CSPI Expects Pfizer’s Centrum Claim Changes To Resonate Across Industry
This article was originally published in The Tan Sheet
Executive Summary
Pfizer will discontinue advertising claims for Centrum Ultra Women’s and Silver Women’s multivitamin supplements for “breast health” and Centrum Ultra Men’s and Silver Ultra Men’s for “colon health.”
You may also be interested in...
U.K. Centrum Ad Review Sets High Bar For Gender-Specific Claims
The U.K. Advertising Standards Agency says that while a television ad for Centrum multivitamins tailored to each gender did not make improper claims directly, the spot creates potential for consumers to believe it implies those claims.
U.K. Centrum Ad Review Sets High Bar For Gender-Specific Claims
The U.K. Advertising Standards Agency says that while a television ad for Centrum multivitamins tailored to each gender did not make improper claims directly, the spot creates potential for consumers to believe it implies those claims.
In Brief
Perrigo cleared for Zegerid OTC equivalent; Abbott Nutrition feels effects of international distribution model shift; Supreme Court passes on McNeil Tylenol preemption case; Calif. class action proceeds against POM Wonderful; multivitamins yield modest cancer-prevention benefits; study links PSE buys, meth labs.