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Consumer United States Business Strategies

CSPI Expects Pfizer’s Centrum Claim Changes To Resonate Across Industry

This article was originally published in The Tan Sheet

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Executive Summary

Pfizer will discontinue advertising claims for Centrum Ultra Women’s and Silver Women’s multivitamin supplements for “breast health” and Centrum Ultra Men’s and Silver Ultra Men’s for “colon health.”

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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