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Meda Pumps Up Iron With Feosol Relaunch, Revamps Neglected OTCs

This article was originally published in The Tan Sheet

Executive Summary

Meda Consumer Healthcare is relaunching the Feosol iron supplement brand with three SKUs and aims to become the clear No. 1 brand in the category. Meda’s Swedish parent company prioritizes OTC growth through brand acquisitions and increased marketing resources.

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Mylan Turns To Meda In Sweden For Open Door Into Consumer Market

The deal is subject to 90% of Meda shareholders tendering shares, and the two largest shareholders, accounting for about 30% of shares, already committed to the deal. Mylan will pay around $8.5bn in cash and debt and about $1.4bn in stock.

Mylan Turns To Meda In Sweden For Open Door Into Consumer Market

The deal is subject to 90% of Meda shareholders tendering shares, and the two largest shareholders, accounting for about 30% of shares, already committed to the deal. Mylan will pay around $8.5bn in cash and debt and about $1.4bn in stock.

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