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Prepaid Cards Could Help OTC Switches Gain Against Rx Competitors

This article was originally published in The Tan Sheet

Executive Summary

Medagate Corp.’s payment technology that simplifies insurance reimbursement for OTCs could help level the playing field with competing prescription products.

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Medagate Links OTC “Purse” To Managed Accounts, Offers Discounts

Medagate’s Dual Value Card links payments from consumers’ managed accounts to receiving discounts on OTCs and other health and wellness products. Employers and insurers have the option of setting up the cards as pre-tax savings accounts, including with a separately funded “purse” for OTCs.

Medagate Links OTC “Purse” To Managed Accounts, Offers Discounts

Medagate’s Dual Value Card links payments from consumers’ managed accounts to receiving discounts on OTCs and other health and wellness products. Employers and insurers have the option of setting up the cards as pre-tax savings accounts, including with a separately funded “purse” for OTCs.

Asthma Treatment OTC Switches Would Face Tough Barriers

Prescription asthma drugs on the brink of patent expiry could breathe new life into Rx-to-OTC switches, but not without fierce opposition from some health care providers.

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