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Joint Juice Flows Toward Dietary Supplement Industry

This article was originally published in The Tan Sheet

Executive Summary

Joint Juice, the 10-year-old maker of eponymous liquid joint health products, has a new CEO and a newfound commitment to the supplement industry.

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Cereal Firm Post Expands Into Supplements With Premier Nutrition Pick-Up

Seeking to diversify its portfolio for more dramatic sales growth, Post Holdings acquires Premier Nutrition, maker of Joint Juice and Premier Protein supplements. The $180 million transaction follows closely Post’s purchase of probiotic bar and natural cereal maker Attune Foods.

Cereal Firm Post Expands Into Supplements With Premier Nutrition Pick-Up

Seeking to diversify its portfolio for more dramatic sales growth, Post Holdings acquires Premier Nutrition, maker of Joint Juice and Premier Protein supplements. The $180 million transaction follows closely Post’s purchase of probiotic bar and natural cereal maker Attune Foods.

In Brief

HHS OIG to scrutinize supplement claims

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