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Church & Dwight Counts On Line Extensions To Drive 2011 Growth

This article was originally published in The Tan Sheet

Executive Summary

Church & Dwight looks to line extensions for brands including First Response pregnancy tests and Trojan condoms to help offset possible losses in the oral care segment caused by competitors' pricing war.

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C&D’s Naturals Could Help Retain Orajel Customers After Benzocaine Warning

Church & Dwight’s Baby Orajel Naturals could fill a potential void in the teething relief market created by FDA’s recent warning children under 2 years should not use the painkiller benzocaine.

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