Church & Dwight Counts On Line Extensions To Drive 2011 Growth

This article was originally published in The Tan Sheet

14 Feb 2011
News

Carolyn B. Phenicie c.phenicie@elsevier.com

Executive Summary

Church & Dwight looks to line extensions for brands including First Response pregnancy tests and Trojan condoms to help offset possible losses in the oral care segment caused by competitors' pricing war.

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Church & Dwight Counts On Line Extensions To Drive 2011 Growth

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